Creating memorable events in 2020, will rely on more than just your line-up of speakers and how generous your bar tab is for networking drinks. From the marketing campaign prior to your event, to the delegate experience and the legacy your event leaves behind – to effectively engage your attendees from start to finish, your organisation needs to think creatively and work collaboratively with your event planner and host venue.
According to the meetings and events team from InterContinental Sanctuary Cove Resort, which has been the venue-of-choice for corporates for many years - there are a few key trends currently shaping the event experience including:
Thoughtful theming: Strategic event theming will underpin your choice of destination, marketing campaigns, content agenda, event objectives, aesthetic decisions and the overall direction of your delegate itinerary and experience. Your theme is the backbone of your event – so make sure it’s tactical.
Exceptional experiences: Gone are the days of expecting your attendees to sit in a conference room for hours on end and listen to a never-ending line-up of power-point presentations. Delegates want a personalised experience, they want choice, they want to learn, interact with each other and above all be entertained.
InterContinental Sanctuary Cove Resort General Manager Matt Rippin said education through content and networking were two of the biggest reasons why people attended events.
“As part of the resort’s Insider Collection, we encourage clients to include creative ways to network. For events where delegates benefit from spontaneous conversations and teamwork, we offer group games of golf on The Palms Golf Course with a pro-golfer or we’ll bring fun and interactive team-building activities on-site with help from our Insider Interactions’ partner, Be Challenged,” Matt said.
Experiential meetings: An ever-evolving conference trend is to create an event like no other, at a destination like no other. Take your meeting out of the boardroom and place it amongst the lush tropical surrounds of a 4.2-hectare property like InterContinental Sanctuary Cove Resort to re-engage your attendees with natural surroundings. With 14 different indoor and outdoor spaces including a 1-acre Lagoon Beach Pool that’s surrounded by pristine white sand – there are plenty of options for clients to meet or conference outdoors in an unconventional setting.
Integrating sustainability: This one is no longer a trend so much as an organisation’s responsibility to always consider. Partnering with a venue like InterContinental Sanctuary Cove Resort, which is firmly committed to operating sustainably, will help to align your organisation’s corporate and social responsibility values with your event venue.
Matt said the resort’s Insider Community options were extremely popular with clients looking to integrate sustainability sessions within event itineraries. Activities such as cooking classes with the resort’s Executive Chef, Matt Hart, showcase how the resort works with Australia’s leading food rescue charity, OzHarvest; as well as trips to a local tiger conservation where delegates learn how they can help protect local wildlife.
Cutting-edge technology: From 5G internet and event facial recognition to live data audience polling and holographic technology – a must have for an outstanding 2020 event is innovative technology. With an in-house audio visual and event production company, Encore Event Technology, InterContinental Sanctuary Cove Resort makes it easy for clients to inject theatre and surprise into their events.
One of the resort’s latest developments is 3D holographic technology that enables clients to project images onto large hologauze screens that appear to float above the still waters of the resort’s Lagoon Beach Pool. The market leading technology is perfect for product launches, branding and re-branding events, storytelling, entertainment or for any event organiser looking to fully engage their guests with the latest in outdoor event production technology.
Incorporating self-care: The concept of self-care continues to permeate through conference and event itineraries with delegates truly appreciative of events that include dedicated healthy food stations, yoga or meditation classes, physical exercise or any learnings that can be adopted personally and professionally.
During the past 12 months significantly more clients hosting events at InterContinental Sanctuary Cove Resort have asked for Insider Breaks options such as live fruit juice stations or live chef stations offering healthier meal choices. The resort also hosts many events that include energising exercises (yoga, pilates) or ice breaker (team building, networking) activities on its Marina Lawn.
Leave a positive legacy: If developed thoughtfully your event should have a long-lasting and positive impact on your attendees, the environment and the community.
“Leverage the outdoor and natural surrounds of your venue, include bleisure (business + leisure) options such as golf, yoga or a cruise to make your event stand out, incorporate an activity that gives back to the community and integrate sustainability into your theme or itinerary. If you can include as many of these elements as possible in your event your delegates will feel truly inspired and your company can reap the rewards of hosting an event that everyone wants to be a part of,” Matt said.
Are you planning an event in 2020? Reach out to our team today: